Website Design

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Schema, Content, Copy, Graphics and more

This single source efficiency can work for other types of projects as well.

Single Source Efficiency

When I create a small business website, or intranet portal, I work with the business owner to think through strategic goals, then design the schematic (market-driven content & logic flow) and template (design), write the copy, assemble the site (sometimes including original photography and illustration), optimize for search, and plan and place ad schedules, and begin social marketing initiatives.

This makes for an affordable and efficient process, and is an example of one of the many projects for which a jack-of-all-trades comes in handy.

I've done this for:

• my own coaching site

• a trucking client

• an aesthetician

• a technology reseller

• a medical services client

• a fractional CEO

This is not the limit of my experience, however some of these sites I'm unable to share, and some have updated their sites in ways which no longer significantly reflect my work. Tools I've used include Legacy Tools such as HTML, Frontpage, Dreamweaver, and Wordpress. I now use Wix and an assortment of ancillary applications, but regardless of the tools, the core of the work remains the same -- understanding the market, communicating a unique, current and desirable proposition, saturating a market slice and facilitating response in a way that SERVES potential and existing customers. I also notice that while there's a bit of a learning curve when using new tools, (applications and CMS systems), learning new ones is only a little more complicated than using different writing instruments, when you already understand the craft of penmanship.